STRATEGIC BRAND MANAGEMENT

Course Reference: PR.10
Duration: 5 days
Location: London

Who should attend?

• Directors of marketing and PR
• Managers of marketing and PR departments
• Team leaders and supervisors
• Everybody who “lives the brand”

 

By the end of the course delegates will be able to:

• Understand the key requirements for a strong brand identity for an organisation, product and service
• Develop brand awareness, recall and loyalty with stakeholders and audiences
• Understand the advantages and disadvantages of different communication channels and multipliers to promote and enhance a brand
• Create and implement a comprehensive range of branding strategies
• Protect and manage a brand continuously to maintain and increase brand equity
• Understand how to manage and rebuild brand credibility after a crisis

• Fundamentals of a strong brand
• Generate a consistent brand
• Create a brand strategy
• Promote the brand
• Protect, manage and rebuild a brand during and after a threat or crisis

Executive Laptop
£600

Operating System: Windows 10

Processor: Intel Core i5 2.4GHz

Memory: 6GB DDR4

Storage: 1TB HDD

Display 15.6"

 

Apple iPad
£550

Capacity: 128GB

9.7" Retina display

A10 chip with 64-bit architecture and M10 motion processor

Wi-Fi and Cellular

 

Manager Laptop
£400

Operating System: Windows 10

Processor: Intel Core i3 2.8GHz

Memory: 4GB DDR4

Storage: 500GB HDD

Display 15.6"

 

Laptop specifications are subject to change without notice. The above specifications are only for illustration purposes. A similar or superior laptop will be issued where possible. We will always source the best quality brand new laptop at the time of purchasing. The invoice must be paid in advance before the laptop is released to the delegate.