STRATEGIC MARKETING, BRAND MANAGEMENT AND PUBLIC RELATIONS

Course Reference: PR.7
Duration: 5 days
Location: London

Who should attend?

• Directors of Marketing
• Marketing Managers
• Brand Directors
• Brand Managers
• Directors of Public Relations
• Senior Public Relations Managers
• Company Directors
• Senior Managers
• Those who would like to strengthen, develop and enhance their Strategic Marketing skills
• Advisors at Ministerial level in government departments
• Advisors to Directors and top Managers
• Owners or account directors in public relations consultancies

 

By the end of the course delegates will be able to:

• Plan, implement and obtain the desired results from their strategic and marketing PR
• Obtain the highest return on investment (ROI) from Strategic Marketing
• Create, promote, protect and manage the organisation’s brand, products and services
• Apply the appropriate approach, structures, methods and techniques of PR
• Utilise the rapidly changing media environment

• Benefits of Strategic Marketing
• Consumer and Market Research
• Brand Management
• Social Media and Multi-media
• Issues and Crises: PR to Manage Impact on the Brand

Executive Laptop
£600

Operating System: Windows 10

Processor: Intel Core i5 2.4GHz

Memory: 6GB DDR4

Storage: 1TB HDD

Display 15.6"

 

Apple iPad
£550

Capacity: 128GB

9.7" Retina display

A10 chip with 64-bit architecture and M10 motion processor

Wi-Fi and Cellular

 

Manager Laptop
£400

Operating System: Windows 10

Processor: Intel Core i3 2.8GHz

Memory: 4GB DDR4

Storage: 500GB HDD

Display 15.6"

 

Laptop specifications are subject to change without notice. The above specifications are only for illustration purposes. A similar or superior laptop will be issued where possible. We will always source the best quality brand new laptop at the time of purchasing. The invoice must be paid in advance before the laptop is released to the delegate.